The Arhahant

Campaign '21 - www.thearahant.com

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Mission

Create the video campaign for the new collection.

Creative direction + Styling + Producing + Photography + Video

Vision

Our vision was to show what the brand was about.

Arahant is about living in that dynamic no mans land of pure possibility. It embodies a strength to resist the homogenizing tendencies out there and be free…. whatever that is, from moment to moment. Its a metaphorical stake in the ground and statement that says “this is me, take it or leave it”.

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