Create the video campaign for the new collection.
Creative direction + Styling + Producing + Photography + Video
Our vision was to show what the brand was about.
Arahant is about living in that dynamic no mans land of pure possibility. It embodies a strength to resist the homogenizing tendencies out there and be free…. whatever that is, from moment to moment. Its a metaphorical stake in the ground and statement that says “this is me, take it or leave it”.